empower our people through sustained guidance and mentoring
operate as a homogeneous team, making strides and winning together
are not afraid to take risks or make mistakes
respect our people, our customers and our partners
do not waste time, effort or capital
believe in handshakes and always follow our commitments
are passionate about everything we do
Our Mission
To make every shipment
a delightful experience.
Our blooms will never disappoint
because we are obsessed
with every detail of our business.
We strive to continuously improve
our social and sustainable production
practices, and abide by Fairtrade values.
Our Vision
To be the world's
most fascinating flower producer.
We will continually transform
to bring exceptional experiences
to our customers.
In the early 1970s, Samuel
Liberman embarked on a
newfound adventure that
would set the pace for
global standards in flower
production .
Liberman embarked on a
newfound adventure that
would set the pace for
global standards in flower
production .
He recognized that Colombia
offered an ideal microclimate
for producing high quality
blooms. Sam teamed up with
Peter Hannaford, a graduate of
a top agricultural university in
Colombia.
offered an ideal microclimate
for producing high quality
blooms. Sam teamed up with
Peter Hannaford, a graduate of
a top agricultural university in
Colombia.
Floramerica was born. Peter, with a keen attention to detail and a
passion for growing, became the driving force behind operations.
From its humble origins, Floramerica became one of the largest
global producers of fresh cut flowers. Its farms cultivated a wide
array of varieties, creating a product portfolio that went
unmatched.
Following decades of success, Floramerica was
sold to the Dole Fruit Company. Together with his
son, Juan Carlos, Peter founded Elite Flowers.
Today, Elite has established itself as a production
powerhouse. Occupying a position of leadership in
fresh cut flower production in Colombia and
Ecuador, it serves export markets in the US,
Canada, Asia and Europe.
sold to the Dole Fruit Company. Together with his
son, Juan Carlos, Peter founded Elite Flowers.
Today, Elite has established itself as a production
powerhouse. Occupying a position of leadership in
fresh cut flower production in Colombia and
Ecuador, it serves export markets in the US,
Canada, Asia and Europe.
Having never lost interest in the flower
industry, Guillermo Liberman recognized
an opportunity in Kenya.
He reached out to Juan Carlos and
suggested a newfound Liberman-Hannaford
partnership – FleurAfrica.
industry, Guillermo Liberman recognized
an opportunity in Kenya.
He reached out to Juan Carlos and
suggested a newfound Liberman-Hannaford
partnership – FleurAfrica.
We are deeply committed to
taking care of every single
detail of our business. Our
unwavering focus on quality
and customer centricity is
embedded within that very
philosophy.
taking care of every single
detail of our business. Our
unwavering focus on quality
and customer centricity is
embedded within that very
philosophy.
From all of us
at FleurAfrica,
we hope you enjoy
our beautiful flowers
and world-class
customer service.
at FleurAfrica,
we hope you enjoy
our beautiful flowers
and world-class
customer service.
Our quality
assurance team
